See which notable examples made the list this week…
LNER hits the mark with April Fools’ campaign
London North Eastern Railway (LNER) has drawn praise for its 2026 April Fools’ campaign, delivering a playful concept that blurred the line between fiction and reality. At the centre of the campaign was a professionally produced trailer for a reality television series titled ‘Above Rails’. Presented in the style of a modern streaming show, the […]
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