Micron Ends Crucial Brand to Focus on AI Data Centres

Micron will stop shipping Crucial SSDs and DRAM to retailers by February 2026, redirecting resources to AI data centers and enterprise clients facing memory shortages.

Executive Sumit Sadana noted the tough call improves supply for faster-growing segments, while honoring warranties and redeploying staff where possible. PC enthusiasts worry about tighter supplies and higher RAM prices, though Micron may still provide chips to other brands like Corsair.

The news contributed to a 3% drop in Micron shares to around $234.

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