Ryanair Cancels ‘Prime’ Membership Scheme After €1.6M Loss

Ryanair has decided to pull the plug on its ‘Prime’ scheme, after an eight-month trial for the program revealed that the carrier was losing more money in fare discounts than it was gaining from the initial cost for guests to sign up to the initiative. Today marks the last day when those who are interested in signing up can do so, and, while no new members will be accepted thereafter, existing users will retain their benefits for almost a year.