Did You Know JetBlue Was Originally Going To Be Called ‘Taxi’ & Have Yellow Planes?

A huge admirer of Southwest Airlines’ business model and already the founder of Calgary, Canada-based WestJet, Brazilian-American businessman and entrepreneur David Neeleman saw a niche in the market. Sticking with Southwest Airlines’ low-cost fares, Neeleman wanted to have a budget-focused airline that not only sold inexpensive tickets but also offered the same type of service found on legacy carriers.