Why Airbus Is Introducing An Entirely New First Class On Its Largest Twinjet

European aerospace manufacturing giant Airbus is betting that first class still has room to evolve, not through the addition of more suites, but rather by rethinking what the space at the very front of a widebody is capable of being. As business class becomes increasingly standardized around enclosed suites, airlines looking for a halo product need something that fundamentally feels different, especially on ultra-long routes where the cabin is increasingly becoming a destination in and of itself.