Not Buying It: Southwest Airlines Criticized After Giving High-Tier Flier A Handwritten Note

Very rarely do we see a thank-you note emerging as a point of contention among travelers. Nonetheless, this is exactly what has happened in this instance. Southwest Airlines’ handwritten thank-you note to a top-tier A-List Preferred passenger should have been read as a small but meaningful act of goodwill. This has become a flashpoint for wider frustration with the airline across the board. Shared online, the note has drawn skepticism from critics who saw it as performative damage control.