In a GQ interview published November 4, 2025, Sydney Sweeney defended her July American Eagle campaign, which punned on ‘great jeans’ and ‘good genes,’ rejecting criticism that it promoted white genetic superiority and emphasizing its focus on comfortable denim.
The ad drew initial social media backlash but led to a 38% surge in American Eagle’s stock price and increased sales, with endorsements from President Donald Trump and Vice President JD Vance.
Sweeney’s firm response in the interview garnered widespread online support from conservative figures, alongside some celebrity criticism.