How Southwest Airlines’ Big Moves Have Affected Passenger Opinions

Southwest Airlines has made some big changes (and some small ones too) over the past few months, and the airline today looks markedly different from it did ten, five, or two years ago. A carrier focused originally on maintaining a comfortable passenger experience, Southwest has always been one to focus on differentiating itself from the competition through the better treatment of its passengers. However, amid years of financial struggles and an operational meltdown during the 2022 holiday season that seriously damaged the carrier’s reputation, Southwest decided on wholesale change.