This Is How Southwest Airlines Will “Monetize Every Dime Of Value” Of Its Boeing 737 MAX Orders

At the Bernstein 41st Annual Strategic Decisions Conference, Southwest Airlines CEO Bob Jordan outlined the extensive revenue and cost-cutting initiatives now underway at the carrier. This includes everything from basic economy fares to extra-legroom products. These changes primarily aim to generate around $1.8 billion in additional earnings before interest and taxes (EBIT) in 2025 and $4.3 billion in 2026. The conference took place on May 29. The backbone of Southwest’s fleet is its Boeing 737 family aircraft, and the airline has big plans for how these will change.