2027 Or 2028: United Airlines’ Boeing 737 MAX 10 Uncertainty Continues

July 25th, 2024. This was the historic day that Southwest announced the end of ‘open’ seating in exchange for assigned seating. The considerable change, to be operational next year, is about attracting more passengers and benefiting from their additional revenue. Like other carriers, it will also generate significant revenue by enabling passengers to pick particular seats and extra legroom options. While this was understandably the most notable news for the airline, even picked up by mainstream media, it was less publicized that the airlines first overnight flights have been loaded.