Southwest Competitors Ready To Respond To Airline’s Bag Policy

Recently, Southwest Airlines announced that it would be ending its decades-old policy of offering passengers two free checked bags. This is one of many moves taken by the airline, which has for around six months been under the heavy influence of activist investment management firm Elliott Management, to help the carrier turn its streak of poor financial performance around. The airline has taken several steps in recent months to help reduce its operational cost footprint and improve its financial performance.