The KIIS FM duo Kyle Sandilands and Jackie “O” Henderson, who dominated headlines last year, failed to deliver significant growth despite revamping their show to feature less smut and a marketing campaign urging Melburnians to tune into the show now that they’re “behaving”.
The show remained eighth in the all-important breakfast spot for commercial radio stations, which drives much of their advertising revenue, with a 5.1 per cent share, up just 0.1 points from the previous survey.
It did grow its cumulative audience from 404,000 to 450,000 in Melbourne, however. This figure describes the number of people who listened for at least eight minutes during the survey period.
Source: The Age
