JetBlue Debuts New Mario & Friends Livery

Special liveries are a useful marketing tool for both airlines and the companies that these unique schemes are promoting. With commercial aircraft acting as giant flying billboards, getting your company’s name and branding on an aircraft that spends its days being seen by thousands of passengers as it travels from hub to hub provides useful exposure. Over in the US, JetBlue is no stranger to such liveries, and it has now unveiled its latest design, which features popular video game characters.