5 Steps Airlines Can Take When Routes Underperform

At the end of the day, no matter how profitable an airline route might look and paper and how strong the demand might be for travel between two cities, there are several reasons why a new service might just not work out on paper. This is an experience shared by virtually all airlines, as not even the most astute-minded route development markets can adequately predict market movements and shifts in consumer sentiment with the predictive capabilities needed to never recommend the launch of a route that will eventually be canceled.