JetBlue Reveals “Jet Forward” Strategy To Turn Its Performance Around

American carrier JetBlue has devised a strategy named JetForward, which the airline aims to follow going forward. The strategy aims to make the airline’s operations more efficient, restructure its route network, simplify its fleet, and ultimately reduce its operational costs. As part of the strategy, the airline has also identified potential headwinds that the carrier is currently facing and suggested possible solutions for it.