Alaska Airlines is dramatically expanding its premium offering, unveiling its new Aurora experience for Boeing 787 Dreamliners and select Boeing 737 MAX 10 aircraft. Announced back on September 29, 2026, the new product will bring suites with lie-flat seating to Alaska’s widebody fleet and, for the first time, to selected transcontinental flights on brand-new 737s from 2028. The airline is also introducing Premium Reserve, increasing the share of premium seating aboard its 787-9s to approximately 46%.