Southwest Icon: What You Need To Know About America’s Newest Airport Lounges

Southwest Airlines is preparing to enter the airport lounge business with Southwest Icon Lounges, a new network of airport lounges designed to give travelers more comfortable places to relax before their flights. Announced in September 2026 and officially given its Icon name on October 15, the project represents a significant change for the LCC that has traditionally focused on affordable fares, straightforward service, and a distinctly informal approach to flying.