United Airlines Denies Dynamic Pricing After Traveler Shows Ticket Jumped From $752 To $1,156

An individual thought they were exposing United Airlines after they were looking at the price of a ticket, and due to dynamic pricing, the cost of the fare increased once the age was entered. The booking was being made for a domestic flight from Portland International Airport (PDX) to Syracuse Hancock International Airport (SYR), where initially it cost $752.20 but increased to $1,156.20. However, after closer investigation, the reason the ticket price jumped was that it went from economy to first class.