A Devaluation? JetBlue’s New Boarding Process Sparks Frequent-Flier Criticism

The latest boarding overhaul process put in place by JetBlue Airways is now being framed by the carrier as a simpler and more intuitive way to get passengers directly onto jets. In theory, this should allow for more on-time departures and fewer organizational issues at the gate. However, frequent fliers are already questioning whether the change represents a quiet devaluation of elite and premium benefits for loyal JetBlue customers.