What JetBlue’s New Mini Mint First Class Will Likely Cost On Domestic Routes

JetBlue Airways is preparing to introduce a new domestic premium cabin, representing one of the most significant strategic evolutions in its 26-year history, particularly as it seeks to better compete in a US airline market that has become increasingly reliant on premium segmentation and upsell opportunities. For much of its existence, JetBlue focused on delivering a superior economy experience on its domestic services rather than offering a traditional first class product, but that approach has gradually revealed its limitations as competitors captured higher-yield passengers with more clearly defined cabin tiers.