Why This Major Airline Continues To Operate The Airbus A380 On Its Longest Routes

Nearly twenty years after becoming the launch customer of the Airbus A380, Singapore Airlines still uses the superjumbo on some of its longest and most strategically important routes because the aircraft continues to do something few others are capable of. The jet combines enormous amounts of premium capacity with an unusually strong ability to generate profits on a per-seat basis. The clearest reason is overall product differentiation.