Business class is no longer just a niche reserved for corporate road warriors whose employers are paying their salaries. Across the industry, airlines are leaning much harder into premium cabins because that is ultimately where margins, loyalty, and brand differentiation increasingly sit. Delta Air Lines has pointed to broad demand strength across both corporate and leisure travel, United has expanded premium capacity to a record level, and American Airlines is planning premium seat growth at roughly twice the rate of main-cabin growth. In other words, more people are flying up front, and many of them are doing it for the very first time.
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