In many parts of the world, short-haul flying has quietly evolved into something far more premium than it once was, particularly across Asia and the Middle East, where widebody aircraft routinely operate on routes under five hours. For airlines competing in these dense and often lucrative markets, business class is no longer an afterthought reserved for long-haul journeys, but instead a defining feature that can sway corporate contracts, premium leisure travelers, and frequent flyers alike. The result has been a steady race to offer fully flat beds, direct aisle access, and increasingly refined cabin finishes on aircraft that may only be airborne for a few hours at a time.
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