Dallas-based low-cost airline Southwest Airlines , which has recently been the subject of shareholder activism by hedge fund Elliott Management, has demonstrated that it could be making yet another major strategic shift. Indeed, the airline, which once emphasized a customer and employee-oriented business model that offered free perks like free checked bags and no expiration on flight credits, has begun to shift towards being a standard no-frills-oriented carrier.
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- February 22, 2024
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