Why Spirit Airlines Is Shrinking & Ditching The ‘Cheap’ Playbook

Spirit Airlines is currently preparing to exit bankruptcy protection with a dramatically revised strategy that marks the end of its pure ultra-low-cost strategy. After years of aggressive expansion built on rock-bottom base fares and high ancillary fees, the Florida-based ultra-low-cost airline is shrinking its fleet, cutting unprofitable routes, and repositioning itself toward a more premium-leaning, reliability-focused model.