For decades, amenity kits were seen as a small but thoughtful touch that helped define the long-haul flying experience, with eye masks, socks, toothbrushes, and even branded pouches making their way into the hands of passengers across multiple cabins. While premium cabins have continued to refine and elevate their offerings, the story in economy class has been very different. In 2026, complimentary amenity kits in economy are increasingly rare, largely confined to ultra-long-haul routes or a small group of full-service carriers seeking to differentiate their product.
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- September 30, 2025
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