Malaysia Airlines is currently betting that regional premium travel will soon demand seats that go beyond the traditional mediocre recliners. As the carrier renews its narrowbody fleet with dynamic Boeing 737 MAX jets, it is planning to introduce a lie-flat business-class cabin on many of its future MAX family jets, effectively bringing long-haul-style comfort to routes that are often two-to-six hours in length, places where premium travelers increasingly compare products across airlines. The idea here is pretty much straightforward. If Kuala Lumpur International Airport (KUL) is your key connecting hub, the short sector should not feel like a serious premium downgrade. This is especially true on long itineraries that stretch across the Asia-Pacific and beyond.