Wizz Air Leverages Passenger Data And AI With New Shopping Platform

On 23 September 2024, European ultra-low-cost carrier Wizz Air announced the launch of a first-of-its-kind online shopping platform, one designed to elevate the passenger experience by offering a personalized experience. The program, which has been dubbed WIZZ SHOP&FLY, provides passengers with individualized shopping recommendations and will become the first airline to offer such an experience.