Southwest Airlines Vs. JetBlue: How Do These Hybrid Carriers Compare On Value?

Southwest Airlines (NYSE: LUV) and JetBlue Airways (NYSE: JBLU) have likely been the carriers to make the headlines most often over the past couple of years. Both airlines have historically existed in a unique middle ground between offering a full-service experience (like Delta Air Lines, American Airlines, or United Airlines) and a low-cost no-frills model (like Spirit Airlines or Frontier Airlines). These kinds of carriers bring a lot to the table, both in terms of the products they offer and the value they provide to customers. Each has its own network and long-term growth strategy, as well as diverse motivations to expand its footprint.