Less Than A Year Away: How Do Investors Feel About Alaska’s Long-Haul Ambitions?

Alaska Airlines’ leadership team knows very well that the commercial aviation industry is kill-or-be-killed. The team recognized this back in the 2010s, when it extended its financial capabilities to acquire Virgin America and its coveted landing slots at a handful of major airports on the West Coast. Ultimately, this move paid off and allowed the carrier to expand its reach significantly and gain a foothold in a number of high-volume premium markets.