Allegiant Airlines Wants To Revamp Its Loyalty Program

Allegiant Air is currently in the process of planning a major overhaul of Allways Rewards and its diverse co-branded credit card schemes to deepen customer engagement with the airline’s loyalty program. The dual objectives of having a simple loyalty program and one that actively engages customers are not the easiest things to balance. Currently, program members will earn one point per dollar spent, with these amounts redeemable at a value of $0.01 each when booking flights, and there are currently no elite status tiers.