Alaska & Hawaiian Launch ‘Atmos Rewards’ Combined Loyalty Program

Alaska Airlines (NYSE: ALK) has elected to launch Atmos Rewards, a new loyalty program that unifies the former Alaska Mileage Plan and HawaiianMiles loyalty programs into a single flexible loyalty program. Loyalty program members will now be able to choose how they earn miles, whether it be by distance flown, price paid, or number of flight segments. Customers will be able to redeem miles for flights to more than 1,000 destinations across the combined networks of Alaska, Hawaiian, and their large network of global partners.