Alaska Airlines Said It Won’t, But Here’s Why People Fear Hawaiian Will Be Erased

December 2023 saw Alaska Airlines formally announce plans to acquire Honolulu-basedHawaiian Airlines. The merger was eventually completed for $1.9 billion on September 18, 2024, catapulting theAlaska Air Group to become one of America’s largest airlines. Many loyal Hawaiian Airlines passengers have become skeptical that one day the Hawaiian name might disappear following the merger, but could this ever happen?