World Traveller Plus On British Airways: 5 Things To Know Before Flying

British Airways introduced World Traveller Plus, its equivalent for premium economy, in the early 2000s, marking a shift in the airline’s cabin. The airline’s executives, speaking during an investor call after it had announced its financial results in May 2005, remarked that “World Traveller Plus is doing extremely well and the profitability of that cabin is very important to us.”