More Connections: Southwest Airlines Is Moving Away From Point-To-Point Flying

On Wednesday, June 4, Southwest Airlines senior leaders spoke at the 9th Annual Future of the Consumer Conference, an industry gathering hosted by investment bank TD Cowen. Among many things that were discussed, it became very clear that Southwest Airlines is looking to evolve away from its traditional point-to-point business model towards a more hybrid approach that incorporates greater connectivity into the picture. The airline reaffirmed that it would aim to remain the dominant point-to-point carrier in the United States.