When Australia's newest airline, Bonza, came on the scene in 2022, it revealed itself as the first airline globally to lead with an app-first approach, which was the airline's way to communicate directly with its customers. At the time, there was some noise about the app-first strategy, which had not been seen before in Australia, but it has been a roaring success, and now Bonza is giving customers another option to make bookings for flights and holidays.
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