Here’s Why Saudia Decided To Introduce A Retro Brand Identity

When it comes to Saudia and liveries, it seems that what’s old is new again. In 2023, Saudia announced a new livery to replace the livery its airplanes had sported from the 2000s. However, that livery is largely a return to the livery it used to adorn its aircraft before the 2000s. The old livery was based on the national colors and flag of the Kingdom of Saudi Arabia.