No Fooling: New Iberia Plus Elite Program Is Friendlier Than British Airways’ Executive Club

British Airways’ recent changes to its loyalty program have caused many frequent flyers to vote with their feet and take their money elsewhere, feeling that they will get better value for their spending and travel habits. Among the big question marks on this front was the UK flag carrier’s oneworld partner Iberia. This has now been answered, with the airline’s revamped loyalty program offering a better deal.