Emirates’ Many (So Many) Sport Sponsorships

All around the world, airlines are involved in partnerships that allow them to advertise their brand to a wider audience. Among the various ways that this can be done is through sports sponsorships, with companies prepared to part with vast sums of money to have their name on teams’ jerseys or stadia, or for their name to prefix that of a competition. Just like aviation, there is a lot of money in sports.