Why Has The 787-10 Been Less Popular Than The 787-8 & 787-9?

When Boeing’s 787 Dreamliner first entered service in 2011 with Japanese flag carrier All Nippon Airways (ANA), the jet was set to change the nature of commercial aviation with game-changing range and efficiency. The aircraft was predicted to remold route networks with an increased focus on point-to-point traffic that could now be profitably served using the long-haul, ultra-efficient, medium-capacity jet that was the Boeing 787, abandoning many elements of traditional hub-and-spoke networks for good.