On Thursday, November 21st, 2024, the 
oneworld alliance announced the launch of its first global marketing campaign since the COVID-19 pandemic, and major advertisements will be present at many of the alliance’s most important airports, including London Heathrow Airport (LHR), Los Angeles International Airport (LAX) and Sydney International Airport (SYD). Lounges that are shared by multiple network carriers will also have marketing posters on display, including at locations in Seoul Incheon International Airport (ICN) and Amsterdam Schiphol Airport (AMS).