Lufthansa’s Discover Airlines Strikes Partnership With The NFL’s Tampa Bay Buccaneers

German carrier Discover Airlines has announced a marketing partnership with the American football team, the Tampa Bay Buccaneers, just in time for the commencement of the upcoming NFL season – 2024/2025. While the airline sees Florida as an important market for the carrier, the Buccaneers see this as an opportunity to gain more visibility in Germany, where they have a growing fan base.