History: How Did The Airline Deregulation Act Help Southwest Airlines To Grow?

From its humble beginnings in the mid-1960s, Dallas-headquartered Southwest Airlines has grown to become one of the United States’ most prominent airlines. The game plan was to fly only within Texas and offer passengers lower fares than competing airlines like Braniff and Continental Airlines. The pair claimed that Air Southwest, as it was first called, used unfair business practices and filed lawsuits against their low-cost rival.