The “An Airfare to Remember” campaign, which is looking to build awareness of Rex’s domestic jet operations, is being rolled out by Rex in conjunction with agency T&Pm Australia, and uses humour and double entendres to get its message across.
Despite the penalty, the Flying Kangaroo said the ACCC is no longer proceeding with claims the airline received payment for flights it had no intention of providing – essentially removing the suggestion it deliberately misled consumers.
The “An Airfare to Remember” campaign, which is looking to build awareness of Rex’s domestic jet operations, is being rolled out by Rex in conjunction with agency T&Pm Australia, and uses humour and double entendres to get its message across.