Why Are Embedded Loyalty Programs So Important For Airlines?

Airline loyalty programs have increasingly become a more and more important part of carriers’ business models throughout the years, morphing from traditional reward programs to complex, multi-faceted organizations that promote customer loyalty through a number of different channels. From United Airlines transforming its award-winning MileagePlus program into a multi-billion dollar financial asset to younger carriers like Breeze Airways launching their own programs, key passenger experience benefits are increasingly becoming more and more important parts of airline strategy.