Backtrack? Why American Airlines Is Worried Over Delta & United’s Passenger Experience Investments

The biggest challenge that American Airlines is currently facing is that its two chief competitors, Delta Air Lines and United Airlines, are both spending a lot more on cabins in order to try to attract higher-spending customers. Both rivals have turned the passenger experience into a core part of their revenue strategy, all while American is now being pushed to reconsider some of its own earlier product choices. The core overall tension in this story is a possible backtrack.