How Discover’s New Cabin Fits Into Lufthansa’s Premium Strategy

Lufthansa’s leisure-focused carrier, Discover Airlines, has announced its latest cabin retrofit programme, which will see the interior of the Airbus A330-300 fleet spruced up with its new ‘Ocean Blue’ concept from Spring 2027. The airline, which operates a range of long-haul destinations to/from Germany, will see all 16 A330s gradually retrofitted with the new cabin design. The airline is expecting that passengers will enjoy the new cabin splendor, with a ‘real vacation upgrade’ set to wow travelers from the moment they step onboard.