Chinese smartphone maker Oppo is set to bring Realme back under its core brand structure as a sub-brand, as parent company BKK Electronics looks to better integrate resources and align its brand strategy alongside OnePlus.
Globally, smartphone sales have been declining for the past few years, with emerging markets one of the few growth drivers. However, the cost of smartphones is a major barrier to adoption in these regions, and this has resulted in thriving grey markets…
The global smartphone market declined by 1% year-on-year in Q2 2025, marking the first quarterly drop in six quarters, according to analyst firm Canalys. The modest fall reflects continued subdued consumer demand across key markets.