Emerging markets drive smartphone rebound

The Chinese smartphone market experienced 10% growth in the second quarter with units reaching 70.5 million units, and local vendors occupying the top five spots for the first time.

The global smartphone market declined by 1% year-on-year in Q2 2025, marking the first quarterly drop in six quarters, according to analyst firm Canalys. The modest fall reflects continued subdued consumer demand across key markets.