The global smartphone market grew by 7% to 1.22 billion units in 2024, marking a rebound after two consecutive years of decline, with emerging markets highlighted as the industry’s key growth driver.
Smartphone shipments in Africa climbed 7% to 19.2 million units in Q2, continuing an upward trend fuelled by easing inflation and currency stability in key markets.
Smartphone shipments in Southeast Asia grew 14% year-on-year in Q2 this year reaching 23.9 million units, as the region continues to recover from macroeconomic effects.