The global smartphone market grew by 7% to 1.22 billion units in 2024, marking a rebound after two consecutive years of decline, with emerging markets highlighted as the industry’s key growth driver.
Chinese smartphone maker Oppo is set to bring Realme back under its core brand structure as a sub-brand, as parent company BKK Electronics looks to better integrate resources and align its brand strategy alongside OnePlus.
Global smartphone shipments are expected to rebound 3% to 1.2 billion units year-on-year in 2024, with emerging markets driving this growth according to analyst company Counterpoint Research.