JetBlue’s Japan Experiment: A Brief Flight That Never Soared

New York-based JetBlue has called time on its frequent flier collaboration with Japan Airlines, as the airline’s TrueBlue frequent flier members will no longer be able to redeem points for Japan Airlines flights from March 31 next year, as shared by JL. The agreement, which has lasted less than a year, raises questions as to what made this partnership fail.